Services
Working with UnderwoodWorks
Here’s what UnderwoodWorks offers directly. The services can be standalone, to implement a one-off project or fill a temporary resourcing gap. Or they can be combined to deliver a campaign, programme or strategy. Where additional expertise is needed – for example, web and graphic design, film-making, photography, media training – I work on an associate basis with agencies and consultants who are specialists in their own right.
Communications strategy and planning
- Understanding the business and policy landscape
- Defining and agreeing strategic objectives
- Resource planning and budgeting
- Measuring outcomes
- Thinking through the next stage
Corporate and stakeholder communications
- Identifying and analysing the audience
- Campaign planning
- Agreeing the message
- Identifying success measures
- Design commissioning and project management
Media relations and press office
- Planning pro-active media campaigns
- Sourcing the stories that will get coverage
- Key message and collateral development
- Coaching media spokespeople
- The first port of call for journalists
Writing and editing
- The right words for articles, websites, brochures and annual reports
- From jargon to plain English
- Interviewing for case studies, press releases, speeches and scripts
- Commissioning translations
- Sub-editing and proof-reading
Event planning and management
- Conferences, seminars and workshops, receptions and celebrations
- Drawing up the guest/delegate list
- Finding, securing and briefing speakers
- Finding the right venue
- Branding and theming
Employee and change communications
- Identifying audiences
- Planning and monitoring
- Objectivity and fresh insights
- Respect for confidentiality
- Constructive challenge
Crisis communications
- A member of your crisis management team
- Responding to the immediate, planning for the longer term
- Coaching media spokespeople
- Preparing communications for media, employees and customers
- Reviewing and revising the crisis communications plan
Signs of the times
0 - the percentage fall in the readership of The Daily Star and The Sun in 2010. The readership of every other UK national newspaper fell.
14.8% - the fall in sales of The Times in 2010, despite the online paper going behind a paywall in June.
89.1% - of the average 294 billion email messages sent every day in 2010 were spam.
Sources: UK Press Gazette; econsultancy Internet Statistics Compendium 2010.